Demi Rox is a multi-faceted creative consultant within artist development, choreography, movement direction and production. Born and raised in South London, graduating from the Brit School and the Urdang Academy.

She went on to have a successful career working as a professional dancer and fashion model in the UK and USA. Her 15 years of experience has lead to touring worldwide and dancing for the stars Dua Lipa, Janet Jackson, Spice Girls, Charlie XCX, Little Mix, Little Sims, Rita Ora, Quavo, Stormzy, Tyga, Black Eyes Peas, Robbie Williams and more.  Whilst also being an international fashion model for Adidas, Armani Emporio, Louis Vuitton, Mulberry, Nike and Selfridges. 

Demi now looks to collaborate with brands and artists to help execute the direction of choreography, movement and production through her own first hand experience.